Running a business is sometimes overwhelming. Between juggling tasks, chasing deadlines, and brewing that next brilliant idea, content planning can easily become an overwhelming monster in the corner. For the longest time, that monster had me firmly in its grasp. Spreadsheets overflowed with ideas, deadlines loomed ominously, and social media felt like an afterthought.
Then over a year ago I discovered CoSchedule. Let me tell you, it’s been a game-changer.
Here’s why CoSchedule has become my secret to success for content planning:
- The Missing Piece of Organization: The Drag-and-Drop Calendar
Finally I have ended spreadsheets and sticky notes. CoSchedule’s visual calendar is a thing of beauty. I can see my entire content pipeline at a glance – blog posts, social media promotions, the whole shebang. Need to reschedule an article? A simple drag-and-drop and everything adjusts automatically. It’s like magic (or at least, the time-saving equivalent).
- Social Scheduling Made Simple
Remember the days of logging into every social media platform multiple times a day? CoSchedule eliminates that social media scramble. I can draft and schedule posts for all my channels directly within the calendar. This keeps my content cohesive and ensures I’m hitting all the right platforms at the right time.
- Seamless synergy
Running a solo business doesn’t mean going it alone. CoSchedule allows me to seamlessly collaborate with freelancers or team members. We can assign tasks, track progress, and ensure everyone’s on the same page. It’s a communication hub that keeps our content creation train chugging along smoothly.
- Brainstorming on Steroids
CoSchedule isn’t just about scheduling existing content. It’s also a fantastic tool for brainstorming new ideas. I can toss around content themes, track trending topics, and organize everything into a cohesive plan. It’s like having a virtual whiteboard dedicated to sparking creativity.
- The Power of Repurposing
Content creation can be time-consuming. CoSchedule helps me get more mileage out of my existing content. I can easily repurpose blog posts into social media snippets, infographics, or even video scripts. This maximizes the value of my content and saves me precious time in the process.
Create The Perfect Social Publishing Schedule
Use Automated social publishing features to simplify your social media efforts. Publish high-quality content, optimize your posting schedule, and create reusable social sharing plans to promote your content, blog posts, events, & other social campaigns.
Bottom Line
For me CoSchedule is More Than Just a Calendar
CoSchedule is more than just a content calendar; it’s a command center for my entire content marketing strategy. It’s helped me streamline my workflow, boost my productivity, and finally tame the content creation beast.
If you’re struggling with content planning, give CoSchedule a try. You might just find your own path to content planning peace.
I have created separate accounts for my clients so they can access the calendar for their marketing strategies too. But it goes beyond just showing them a schedule, it also shows them each element of their content monthly, quarterly, and annually. From this I can show proof of performance because it shows them when posts, emails, blogs, and podcasts were published to the various channels. And with the Zapier integration I am able to schedule tasks at specific times so I stay ahead of dates and events.
I love CoSchedule because its a calendar, a task manager, a performance tracker, and an accountability for the work I do as a digital marketing consultant. Beyond the additional tools I have in my toolbox, CoSchedule by far is one of my top picks for full service digital marketing consultants like me.
