Social Media Marketing & Monitoring

At VSmith Media we know that social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.

Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. There’s no denying that social media platforms are now a major source of news and information. But that’s not all. Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos.

But the question is, is it worth investing in social media for your business? Should social media marketing be a focus area for your marketing strategy in 2020? The answer depends on your customers, but in no way should social media marketing be ignored.  Below are the 2020 Statistical trends presented by Oberlo.  See the full article here>>


If these numbers don’t surprise you and you are ready to get started or improving your social media marketing strategy then VSmith Media is ready to talk with you.  At VSmith Media we are certified from Hootsuite Academy and works with HubSpot to generate leads for sales and service.

Our preferred monitoring and scheduling provider is Hootsuite for Facebook, Instagram, Twitter, Google My Business, and LinkedIn. We can start you off in a free account, then move you up as you integrate more than 3 social channels.  We use Tailwind to schedule, monitor, and marketing through Pinterest.

What is Social Media Marketing?

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

There are three ways to handle social media for small business.  But first, we must run a social media audit, Free of charge.

What is a social media audit?

“Audit” can be a scary word, but it doesn’t have to be. In this case, it’s simply the process of hunting down all of your company’s social channels, as well as any impostor accounts and compiling key information about each account, all in one place.

As we build your audit document, we’ll think about your goals for each account, and evaluate whether your existing strategy is working. This allows us to see how each social account functions as a building block in your social strategy.

Once we’ve identified the blocks, it’s time to play Jenga—removing the unnecessary pieces and adding new ones that will help take your social efforts to new heights. Or, maybe you just need to make some simple tweaks to get your social strategy on track.

No matter where you currently stand with social media, a social media audit will present a clear picture of your current efforts and help you think clearly about the best way forward. It will also leave you with a single strategy document that lists all of your social accounts, the goals for each, who’s responsible for each channel, and other key information that’s important to have at your fingertips.

Our monthly social media management service brings brands to life online. Companies trust us to manage all aspects of their social media marketing. From optimizing their social media posts to managing their social advertising budgets to monitoring social media conversations, we do it all.

In this phase you’ll see that your interactions with customers will happen much more frequently. You will begin to see your online community strengthen. And after some time and cultivation, you’ll have reliable online assets that you’ll be able to utilize for years to come.

This monthly management fee includes:

  • Social Media posts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google
  • We offer 15, 45, 60 post packages per month.

We manage the social media presence for businesses and help them achieve their marketing objectives. We do this by:

  • Posting on Social Media outlets such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business
  • Manage a LinkedIn Company presence to generate more leads and business meetings

Of course, we also report and communicate these results on a monthly basis so that you’re able to clearly connect our efforts with your ROI.

Social media monitoring is the process of identifying and determining what is being said about a brand, individual or product through different social and online channels.

How does it work?

Similar to search engines that send crawlers to the far reaches of the Internet, social media monitoring is an algorithm-based tool that crawls sites and continuously indexes them. Once sites are indexed, they can be searched based on queries or strings.

Social media monitoring can give you a glimpse into what’s being said about your brand in real time, gathering publicly available data and organizing it in a way that works to your advantage. Social monitoring tools can also help you grow your online awareness for your eCommerce store. You can act on what’s being said about your company and in turn, reconnect with prospective customers using the same social channels.

Our Monthly Monitoring Plan is part of the social media management plan.

  • Monitor Social Media activity, such as comments, messages, and keyword mentions to identify on opportunities
  • Identify and reach out to social influencers to drive your brand’s message to the larger market

While Social Management and Monitoring is paired together we can provide Social Media Marketing (SMM) Ads, Advertising Intelligence Reporting, and Social Media Channel creation as an add-on from our digital service store.  

  • Manage all paid advertising efforts, including Facebook ads and LinkedIn ads to deliver a positive ROI from social media
  • Facebook and Instagram ads require a $249.95 commitment where a portion is to set up and manage the ads during the ad run.

We will integrate a Facebook Pixel on your website to see how traffic is coming from Facebook to your website.

What is a Facebook Pixel?

The Facebook pixel is a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted.

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