Forms of First-Party Data
Determining the top 3 forms of first-party data can be subjective and depend on your specific business goals and industry. Here are my choices for First-Party Data.
First-Party and Intent Data: The New Goldmine for Marketers
First-party data refers to information your company collects directly from your customers and audience. Here are some ways you can do just that.
The Declining Role of Social Media in Website Traffic
It’s true that social media’s role in driving website traffic has been on the decline in recent years. While it can still be a valuable tool, several factors contribute to this shift:
Top 5 pain points of a customer loyalty program that digital marketing can solve
Here are the top 5 pain points of a customer loyalty program that digital marketing can solve.
Guide to Creating a Customer Loyalty Program
A Failure to Plan is a plan to fail. So when you are ready and
Customer Loyalty: A Win-Win for both Businesses and Customers
It seems like every retail outlet is offering some form of loyalty program. But the
Reflections of Digital Marketing November 2023
In November, the digital marketing landscape continued to evolve. Here are some key trends that hit the digital marketing landscape in November 2023 and their potential effects.
Unlock the potential of your content with a comprehensive content audit
Content is king. With so much content created every day, it can be difficult to know how your content is performing. That’s where a content audit comes in.
The Content Marketing Playbook: 9 Principles for Winning the Game
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Types of Content Marketing: Mastering the Mix to Engage Your Audience
Content marketing is a powerful tool that can help you engage your audience, build brand awareness, and drive leads. But with so many different types of content out there, it can be difficult to know where to start.
