Customer Loyalty: A Win-Win for both Businesses and Customers
It seems like every retail outlet is offering some form of loyalty program. But the
Reflections of Digital Marketing November 2023
In November, the digital marketing landscape continued to evolve. Here are some key trends that hit the digital marketing landscape in November 2023 and their potential effects.
Unlock the potential of your content with a comprehensive content audit
Content is king. With so much content created every day, it can be difficult to know how your content is performing. That’s where a content audit comes in.
The Content Marketing Playbook: 9 Principles for Winning the Game
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Types of Content Marketing: Mastering the Mix to Engage Your Audience
Content marketing is a powerful tool that can help you engage your audience, build brand awareness, and drive leads. But with so many different types of content out there, it can be difficult to know where to start.
Dark Social: The Hidden Source of Web Traffic You Need to Monitor
Dark social is responsible for a significant portion of web traffic, with some estimates suggesting that it accounts for up to 80% of all referral traffic. However, because dark social traffic is difficult to track, it is often overlooked by businesses.
Social Media Intelligence: How to Make Better Business Decisions
Social media intelligence occurs when you gather data, analyze it, and use it to understand the behaviors, motivations, and other factors behind the data.
Unlocking the Power of Social Media Monitoring, Listening, and Intelligence
Social media is an essential tool for businesses of all sizes. It allows them to
