Going digital is a top priority for many businesses. Even digital marketers are pushing more to transform. But this #naturalmarketer has never been a fan of being in front of the camera. I am a creator, so I have always been behind the camera. But this year I am getting outside my comfort zone as pushing to conform.
Video marketing boosts reach and engagement
With a drop in offline opportunities, video marketing is increasingly important for B2B marketers. In 2021, 86% of businesses used video as a marketing tool, with 93% saying it was an important part of their strategy.
Video is an engaging and versatile format for increasing brand awareness. You can use video content on your social channels, website, and in your paid media campaigns.
In 2022, 96% of people turned to videos to learn more about a product or service. There’s also an opportunity to build authentic connections with prospects with thought leadership content.
You can encourage your internal thought leaders to create video content and contribute to your brand story. Sharing their insights and experiences can help prospects understand who you are and what you do.
Another way B2B marketers are using video to boost engagement is by repurposing existing content. For example, you can get more shelf life from your content and reach new audiences by repurposing blog posts and whitepapers into short, snappy videos.
Neil Patel is an excellent example of how content repurposing can increase reach and website traffic.
Using video can make your content more digestible and help you stand out from your competitors across your marketing channels.
Video Helps Sales Teams Close Deals
Video content is much more than a tool to increase brand awareness. It plays a vital role throughout the sales funnel. According to Social Shepherd, 88% of video marketers are satisfied with the ROI of their video marketing on social media. Similarly, 78% also said they have felt the direct ROI of videos it increased sales and boosted website traffic.
You can use video to help prospects navigate the decision-making process. Video testimonials, case studies, and product demos can all be powerful assets for your sales team.
SaaS company Semrush uses video testimonials across its website, social channels, and paid media campaigns.
