Have you ever bought something online or visited in store and received an email asking you to document your experience? Feedback emails are common, and visitors receive them frequently. Businesses want to know how they are doing and where they can make improvements.
Sending feedback emails will help you improve your SEO ranking in numerous ways.
1. Find new keywords from Feedback Emails
Keywords are a crucial part of SEO. When your audience conducts searches, they use keywords to generate a list of results that are pertinent to your business. You’ll spend a lot of time conducting keyword research to try and find the right keywords for your campaign.
Even as you conduct keyword research, you may not find all relevant keywords for your campaign. By asking for feedback from your customers, you may find keywords they are using to describe your business. It’s an opportunity for your business to find more relevant keywords.
This is extremely beneficial to your business because it helps you understand the language your audience uses. You may notice that your audience searches “ice cream parlor” more than “ice cream shop.” It’s important distinctions like these that can help you improve your SEO campaign and reach more leads.
2. Improve user experience with Feedback emails
The user experience is extremely important to your business. You want your audience to have a good time on your website, so they will keep coming back to your site. By asking for feedback, you can see how users are experiencing your site and where you can make improvements.
There are numerous things that may require improvement.
For one, you may find that your website’s design isn’t very user-friendly. By asking for feedback, you can see where your audience struggles on your site. They may say the navigation is confusing, they can’t find certain pages, or they don’t know how to proceed next. This is all valuable feedback that would help you improve your design.
Feedback can show you that you need to improve different aspects of your site, whether it is design, page speed, or functionality. It’s a great opportunity to use email marketing to improve your SEO rankings.
3. Create better content from Feedback emails
Content is a crucial part of SEO. It helps you drive leads to your site that are the most interested. Asking for feedback about your content opens the opportunity to create better content for your audience. You may find that there are certain subjects that are missing or aren’t covered. Your audience may want to learn about these, but aren’t finding that information on your site. This feedback provides the opportunity for your business to expand your content and create even more appealing content.
VSmith Media will help you improve your SEO through email marketing
Email marketing serves a dual purpose for your business. Not only can you encourage interested leads to convert, but you can also help improve your website’s SEO rankings. At VSmith Media, we have more than 15 years of experience creating email marketing campaign and SEO campaigns that drive results.
