One study found that 97% of small businesses run some form of DIY marketing – meaning they’re running their marketing themselves.
While this may sound like a good option – more control and less money to outsource or hire someone – in the long run, it can cost you more than just your time.
Here are some reasons you might consider working with a local marketing company.
A local marketing company can save you time
When it comes down to it: time is money. You don’t want to spend your precious time running your small business’s local marketing when you could be focusing on your customers – or spending time with your family. Partnering with a local marketing company enables you to get one thing off your plate and focus your energy on running your business.
A local marketing company has local marketing experts
Just like you’re an expert when it comes to your business, a local marketing agency is going to have people who are experts in local marketing. They’ll be keeping up with the latest algorithm changes, critical marketing updates, and best practices while you focus on making sure your business is delivering great customer service and following up with all those leads your local marketing will drive.
A local marketing company can determine your strategy
And, because your local marketing partner has expertise in local marketing, they’ll know what strategy is best for your business – for your budget and your goals. They can determine the right channels to reach new customers, the best ways to engage with customers, and implement it all for you – so you don’t have to worry about learning how to do everything yourself.
A local marketing company can track your marketing
You know those tools we talked about earlier for tracking your marketing? When you work with a local marketing partner, they can take care of that for you – distilling all the data across all the various local marketing sources into one report so you can understand how your marketing is working to get results.
A local marketing company can optimize your marketing
When you run local marketing, there are opportunities for optimizing your strategy and your campaigns. If you run your local marketing yourself, you would have to analyze the data, beef up on best practices, and make manual updates and optimizations.
But, if you work with a local internet marketing company, they can do that for you. And, some local marketing companies have technology that allows them to make those optimizations automatically so you can feel confident that your local marketing campaigns are always working to get you the best results.
