For small businesses, creating engaging content consistently can feel like a never-ending battle. You know you need to be active online, but striking the right balance between self-promotion and audience value can be tricky. Enter the 30-30-30 rule of content marketing, a simple yet powerful framework that can transform your content strategy.
What is the 30-30-30 Rule?
The 30-30-30 rule suggests dividing your content into three distinct categories, each accounting for roughly 30% of your total output:
30% Brand-Centric Content: This is where you shine a spotlight on your brand, its products or services, and its unique selling proposition. Highlight new product launches, share customer testimonials, or delve into the story behind your brand.
30% Curated Content: Not everything needs to be original. Sharing industry news, thought leadership articles, or insightful content from other sources keeps your audience informed and positions you as a trusted resource. Remember to properly credit the original creators!
30% Engaging Content: This is where you get creative and focus on building relationships with your audience. Host Q&A sessions, answer frequently asked questions in a fun and informative way, or run interactive contests.
Why Should Small Businesses Use the 30-30-30 Rule?
Here’s how this approach benefits small businesses:
Variety is Key: By offering a mix of content, you cater to different audience preferences and keep things interesting.
Builds Trust and Authority: Sharing valuable, curated content positions you as an expert in your field.
Boosts Engagement: Interactive and entertaining content sparks conversations and encourages audience participation.
Reduces Content Creation Burden: Curating allows you to share valuable information without constantly churning out original content.
Putting the 30-30-30 Rule into Action
Here are some tips for implementing the 30-30-30 rule across your content channels (blogs, social media, etc.):
Plan Your Content Calendar: Allocate specific time slots for each content type to ensure a balanced approach.
Identify Your Audience: Understanding their interests and pain points will help you curate and create relevant content.
Repurpose Existing Content: Don’t reinvent the wheel! Transform a blog post into an infographic or a video snippet for social media.
Track and Analyze: Monitor audience engagement for each content type to see what resonates and adapt your strategy accordingly.
By embracing the 30-30-30 rule, small businesses can create a content marketing strategy that attracts new customers, fosters loyalty, and sets them apart from the competition. Remember, consistency is key! So, grab your metaphorical machete, and start carving your path to content marketing success in the ecommerce jungle.