Establishing an effective online presence for your business is essential for success. Your website can be the first point of contact with potential customers, and creating a solid brand identity is critical to making sure it leaves a positive impression.
Social media branding is about making connections through social media posts, marketing initiatives, and all those little interactions that result in even the smallest threads metaphorically typing consumers to an organization or business.
Your brand identity is what sets your business apart from the competition. It’s how you want your customers to perceive you, and it’s reflected in everything from your logo and color scheme to your tone of voice and customer service.
