Content marketing is a powerful tool that can help you engage your audience, build brand awareness, and drive leads. But with so many different types of content out there, it can be difficult to know where to start.
How to Choose the Right Content Marketing Mix The best type of content marketing for your business will depend on your target audience, your goals, and your budget.
Here are some factors to consider when choosing your content marketing mix:
- Your target audience: What kind of content does your target audience enjoy consuming? What are their interests and needs?
- Your goals: What do you want to achieve with your content marketing? Do you want to generate leads, increase brand awareness, or drive sales?
- Your budget: How much can you afford to spend on content marketing?
Tips for Creating Engaging Content No matter what type of content you create, it is important to make sure it is engaging and relevant to your audience.
Here are some tips for creating engaging content:
- Know your audience: Make sure you understand your audience’s interests and needs.
- Create high-quality content: Your content should be well-written, informative, and visually appealing.
- Promote your content: Share your content on social media, email, and other channels.
- Track your results: Use analytics to track your content’s performance and make adjustments as needed.
Content marketing is an essential part of any digital marketing strategy. By using the right mix of content, you can engage your audience, build brand awareness, and achieve your business goals.
What Are The Types Of Content Marketing?
Content marketing may exist to educate and entertain a target audience at any stage in the buyers’ journey.
- Native marketing: Paid placements for helpful, educational, and entertaining content are a way to reach an unaware audience who doesn’t know your brand, products, or services.
- Inbound marketing: This type of content marketing exists to attract a target audience to your brand, product, or service, often through search engine-optimized content and social media/word of mouth virality.
- Sales enablement: Content that enables sales teams and prospective customers who are “self-serving” their own education during their buying process.
- Customer enablement marketing: After converting a customer, content marketing presents opportunities to onboard, expand use cases, and ultimately teach customers how to be successful with your products and services.
- Original research: Content marketers may publish proprietary datasets to aid in all stages of the buyers’ journey as collected through product and service usage, target audience surveys and polls, and even collaborating with third-party research businesses.
I consider this a shortlist of the types of content marketing. That said, all of these types of marketing may leverage a variety of types of content.
For example, content marketers may publish original research via a “State Of” report landing page, blog post, video, social media posts, and more. Check out this comprehensive resource from CoSchedule if you’re interested in learning more about content types specifically.
One of the challenges I hear from you, is that coming up with ideas for new content can be super difficult. Trust me, I get it (and have been there ourselves).
Sometimes, it’s nice to have inspiration.
And so we’re going to fill you in on every type of content you can add to your marketing calendar and distribute to your audience to provide value and further your brand’s reputation.
What Are Content Types?
A single piece of content is the completed deliverable a marketing team publishes. There are many types of content. In this resource, we break them down as:
- Types of content media: These are the actual assets marketing teams publish, such as an email.
- Types of content formats: These are the general approaches for the asset, such as an email newsletter.
- Types of content angles: These are the directions or objectives for the asset, such as an email newsletter that shares best practices.
- Multi-content campaigns and platforms: These content concepts leverage multiple pieces of content, such as a webinar that leverages presentation decks, emails, and landing pages.
- Types of content publishing: These are general approaches for how you source and publish content, such as repurposing, republishing, and syndicating content.
- Types of learning style content: These are simply the different ways in learn people enjoy learning and retain information, such as learning through reading, visuals, and audio.
Types Of Content Formats
A format is the appearance, plan, style, or type of an object (to loosely paraphrase the term from dictionary.com).
For marketing purposes, we define the types of content formats as a general approach to publishing content that may be shared across a variety of types of content media.
For example, an advertisement may take the medium of a video or social media post. Therefore, an advertisement is a type of content format.
Types of Content Marketing There are many different types of content marketing, but some of the most popular include:
Blog posts: Blog posts are a great way to share your knowledge and expertise with your audience. They can be used to educate, entertain, and persuade your readers.
Images: Images are a great way to capture attention and break up your text. They can also be used to tell stories and evoke emotions.
Infographics: Infographics are a visual way to present complex information. They can be used to simplify data, highlight trends, and make your content more shareable.
Videos: Videos are a great way to engage your audience and tell your story. They can be used to explain products, showcase customer testimonials, and demonstrate how your company works.
Social media posts: Social media posts are a great way to connect with your audience and build relationships. They can be used to share news, promote your products, and engage your followers in conversations.
