Local marketing is important for a lot of reasons. The first, and most obvious, being that you want to get customers for your business in your area. Why? Because these are the people who are most likely to buy from you or do business with you.
The second reason local marketing is important is that people are searching for local businesses. Google estimates that 46% of all its searches have local intent, which translates to 1.4 BILLION local searches every day.
You want your business to appear for the searches with local intent, because, again, those searchers are your most likely customers.
Without localized marketing strategies, you might be missing out on getting in front of buyers searching for your products or services right in your area.
In order to target, engage with, and attract those local customers, you need local marketing and localized marketing strategies.
Before you get started with local marketing, you need to set some goals. As Tony Robbins said, “Setting goals is the first step in turning the invisible into the visible.”
It’s not just about making marketing goals you’ll never meet. You have to eventually walk the walk.
The process of setting goals, however, puts you in the right state of mind for accomplishing work and seeing positive results. Local marketing goals, properly planned and executed, are the tools to growing your business.
Why do you need to set local marketing goals?
You need a way to gauge your local marketing efforts. Otherwise, how will you know if what you’re doing is working, or if it’s simply luck? Local marketing goals enable you to stay on track with the objectives for your small business.
Setting quantifiable goals allows you to properly allocate time and money to local marketing strategies that work, and to do away with those that don’t. Some quantifiable marketing goal examples are follower counts, ROI, weekly or monthly sales, site visits, and other “countable” items.
Short Term Goals
Short-term local marketing goals are, as the name implies, goals that can be completed within days or weeks. Long-term goals can take several months, or even several years, to meet. While long-term goals are key to establishing your ultimate vision, and while they guide the direction of your short-term goals, they’re not as actionable as short-term goals.
Short-term business and local marketing goals are things you’re going to be focusing on on a daily basis. Without them, your long-term goals, all those grand “big fish,” will never see the light of day.
Long Term Goals
Long-term local marketing goals take longer to acquire and are not necessarily as quantifiable as short-term goals. They often start as seemingly impossible to attain but over time, and with hard work, long-term business goals become easier to reach.
The secret to business success is reaching long-term goals through consistent local marketing, something that many business owners struggle with.
Tools for Marketing Success
You’ve got your goals set, you know how local marketing can help you grow your business, and it’s time to get started.
Before you can get started with local marketing, there are a few things you need to have in place, like:
- A website.
- A way to track marketing success.
- A way to manage leads.
- A budget.
- The right strategy.
- The right partner.
Before you decide what services, products and goals are in store for you. Let me run a FREE Digital Footprint Snapshot Report and tell you how your business’ online presence stands in market.
A full report takes 24-hours to process and it will give you a full perspective of your brand.
