It’s officially Spring, the start of the Astrological New Year, and a day to sit down and put the schedule to work effectively. Busy business owners don’t always have the luxury of stopping to smell the spring flowers. It’s vital to keep Spring Marketing running smoothly during this time. With spring hitting us, it’s best to get in tune with your scheduling to maintain marketing continuity.
This post will help you do just that as we’ll give you plenty of tips for:
- Easy spring marketing ideas your customers will love.
- Quick spring advertising ideas to help your business grow.
- Spring social media ideas to make your profiles bloom.
Spring has sprung, and your marketing should do the same! Get in the spring marketing game with these ideas to see positive ROI all season long.
Update your goals (and your strategy)
Check-in on your goals for 2023 and be sure that you’re still on track. If not, it’s never too late to adjust or create new goals to set yourself up for success this spring. To understand how you can best leverage your spring marketing, try running a SWOT analysis to see how you can best fill in your business’s gaps this season.
Marketing Spring Cleaning
Take inventory of your spring marketing channels
Along with setting your spring 2023 marketing goals, you’ll also want to get an understanding of what marketing channels you’re currently using. To make the most of your spring marketing, you’ll want to ensure you’re implementing a multichannel marketing strategy.
When you promote your business across channels, you’re maximizing your chances for success. This will help you in the short and long term as you’ll be setting yourself up to hit both your spring goals as well as overall 2023 goals.
Refresh your website
You could have the best spring marketing strategy out there, but if your website isn’t optimized you won’t see your desired results. That’s why it’s vital to check that your website is running on all cylinders this spring.
Take the change of season as an opportunity to freshen any website content and use online tools to grade your web vitals. For example, there are plenty of free page speed checkers online.
Promote a spring product or offering
The spring season means spring sales! Be sure to make the most of your spring promotions by adding a festive twist to a product or offer. You could come out with a limited-edition spring service package or spring-themed product.
It could even be as simple as changing product colors to fun pastels or switching out an offering with a special spring name. This will boost your conversion rates as seasonal or limited-edition items that have an end date are 9% more likely to be purchased.
Update your local listings for spring
Spread spring to your local listings! Double-check your business information across listings like Nextdoor and Google Business Profile to start spring off on the right foot.
This may mean updating your operating hours, adding festive spring language to your business description or even adding spring photos to your Google Business Profile posts.
If you have plans for a specific spring holiday when updating your local listings, be sure to mention that too.
Change out your CTAs
As the seasons change, your offers will too. A CTA can make or break your paid advertising as it points your viewers to what action you want them to complete.
For example, your ads may have had a “book now” button to set spring appointments ahead of time during winter months, but now as your spring schedule fills you could change to a more enticing CTA example like “sign up” or “learn more.”
Use spring hashtags
Hashtags are good idea throughout the year since they help your posts get found. People can search certain hashtags and find your business.
However, a post with hashtags will be a bit flashier—helping to catch your viewer’s attention. The best part of hashtags is that they’re also customizable! Create your own spring marketing hashtags or try some from our handy list below to elevate your social media posts:
- #springisnear
- #springishere
- #sunsoutgunsout
- #sunsoutbunsout
- #madeintheshade
- #aprilshowersbringmayflowers
- #springtime
- #heatingup
- #springfest
- #springcleaning
- #springbreak
- #springfever
- #tasteofspring
- #aprilfools
- #springshowers
- #springfling
- #itsaspringthing
- #freshandnew
- #outsideandthriving
- #hoppyeaster (get Easter marketing ideas, including social posts, here!)
- #byewinter
- #hellospring
- #ringinginspring
- #mayflowersbringjunebugs
- #sandalwithcare
- #springtimeisfine
- #ttylwinter
Leverage spring social media holidays
If you’re still short on spring marketing ideas for your social media accounts, it never hurts to default to spring social media holidays to spice up your follower’s feeds.
There are fun social media holidays for just about every day of the spring season. These festivities can act as inspiration for photos, videos, and more to keep your content fresh. Check out our big list of social media holidays to find ones that work for your business this spring.
Set up a spring email sequence
This spring marketing idea guarantees lasting results all season since you can run multiple emails with different types of spring content. For example, you could send a promotional email to convert prospects into customers in March, a sales follow-up email once a purchase has been made in April, and one last email asking for a review in May.
Sources
LocalIQ | Hubspot Marketing | Hootsuite Marketing | Vendasta
