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Google My Business is now Google Business Profile

Google My Business is now Google Business Profile

It is now easier to complete verification or resolve other issues with your Business Profile. Just search for the name of your business on Google or go to your profile directly in the Google Maps app and you’ll see an option to verify the profile or resolve other issues, like profile suspension. You can also search for ‘my business’ on Google Search to get to your Business Profile. 
From there, you can edit the information that people see when they search for your business, including address, store hours, photos, and more.
Over the coming months we will enable all merchants who create or claim Business Profiles on Google to complete their setup directly on Google Search and Maps. You will also be able to clearly see whether your profile is publicly visible and what to do to get it seen by your customers. 

Engage with customers using your Business Profile

Starting this week, you can easily claim and verify your Business Profile directly on Google Search or the Google Maps app. Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. Once your business is verified, you can edit your business’ information, including the address, store hours, photos and more.

Google is also adding new ways to get even more out of your Business Profile. You can now message customers directly from Search, and merchants in the U.S. and Canada can use call history to see which inbound customer calls came from their Business Profile on Google.

Moving forward, Google recommends small businesses manage their profiles directly on Search or Maps. To keep things simple, “Google My Business” is being renamed “Google Business Profile.” And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps. The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” We’ll share more details on these changes in the months ahead.

Marketing, Search Marketing
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