The Power Within: How Zero-Party Data Fuels Ecommerce Growth
In today’s data-driven ecommerce landscape, businesses are constantly seeking new ways to understand their customers. While first-party data (collected directly from your website) and third-party data (purchased from external sources) have long been the cornerstones of customer insights, a new approach is emerging: zero-party data. This valuable information, willingly provided by your customers themselves, holds […]