Local Listings for Digital Marketing
Besides your website to sell consumers on your company have you checked your local listings to ensure they are accurate for consumers to find you? Local Listings play a pivotal role in mobile search as well as consumer rating searches. Have you ever been out and about and decided its time to eat, pulled out the mobile device and said, “Siri find Thai restaurants near me”. Did you get a bunch of weird listings that made no sense, or you couldn’t even see a listing for the Thai restaurant you saw across the street? This has happened to me more than once. Don’t be that business consumers know about but can’t get any information because of a bad local listing.
Many digital agencies have partnerships with Google and Bing among others to help clients keep their local search listings accurate without having to spend hours entering the over 150 search engines individually. Have you considered checking your listings lately? If not, consider doing that now. This will give you the big picture of how accurate your business listing is online.
Customers are looking for businesses in an intimate way – a way they never could before: on-the-go and on foot.
Making sure your business information is accurate online is the key to making sure your customers can find you.
Imagine asking 10 random people where a particular restaurant is and receiving the following answers:
Consistency results in high confidence (and higher ranking) for consumers and search engine crawlers. So now you see why Local Listings effect your business and how they impact your digital presence in today’s digital landscape.