Brand Management

Brand is the idea and Branding Idealization is the transmission of that idea. Brand management Services is about creating long term value for businesses and non-profits by building deep bonds with the consumer in a value-creating and enduring manner. As a leading brand consulting firm, VSmith Media Digital Brand Management services help you with strategy, visual identity, and messaging. Our team has helped over 50 companies with Brand Management online and offline since we began in the digital space.

Brand management services are curating crafting and managing a brand. The brand management process  integrates together a perfect mix of modules including defining the brand, positioning the brand, and delivering the brand value constantly. A well-defined brand building services company can create customer commitment to your business.

Whether you’re looking for brand building – ideation from scratch or redesign an existing brand, VSmith Media will build and manage your brand so it beats your competition and gets you noticed by customers. And because brand building is all about implementing a strategy, we take the time to carefully craft the blueprint to your success.


Your brand is your identity in the market. It also carries the positive and negative associations of the customers. Our brand building services in ensure that your brand is getting a positive reception from your clients and customers. Our digital brand consultants plan a full focused strategy to provide a space for your business growth. We put the all essential brand management techniques and tools to bring out the valuable results.

How We Can Help as Your Creative Brand Consultants

Everything you’re doing online should be cohesively coordinated and integrated. That’s why you need one overarching brand strategy and support of brand development consultants to keep you moving in the right direction at all times. Every message you send, every piece of content, every advertisement or campaign, every social media post, these are all individual components to what you’re doing, and when coordinated to be small pieces of the same puzzle, the result is a sum greater than its whole.

As your brand management company, we’ll ensure that everything you’re doing creates real synergy and that you’re always firing on all cylinders. Each message should have a purpose and be working to help you achieve your brand goals. Everything you do should be relatable to your brand, and should help you push in the right direction. The last thing you want as a business is to be fighting against yourself via mismatched or untargeted messages.

Much of this has to do with determining what your business is all about, and what you’re doing for your customers. When you understand not simply what your product does, but the problem it solves for your customers, or the need it fulfills, you can tailor your marketing messages in an entirely new and more effective, meaningful way. You need to understand who your target audience actually is, and how you’re helping them. You need to understand your competition, who they are and how you’re different from them. And you also need to explore who you are as a business and how your brand can convey all of that successfully.

That’s what we’ll help you accomplish with our strategic brand management, and that applies to everything you do as a business. You’ll improve results across the board, as you reach the right people with the right messages.

Brand Management Services by VSmith Media, LLC

As the brand consultants, before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our digital brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. Our brand building and creative brand management services redefine creative brand management as creative barriers are broken, budgetary and timing controls are strictly adhered to.

Effective and Efficient are two words to describe VSmith Media, but we’re far from a production line in creative branding services. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Our brand consulting services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straight jacket.

How We Can Help As Your Brand Consultant?

What does a creative brand consultant actually do for you? Our creative Brand Consulting Services all about showing the world who you are and aligning the messages you’re sending with what you’re actually trying to accomplish. One crucial component to this is the art and science that both go into logo design. Your logo is more than your name, it says something about who you are, and it represents you when people come into contact with it. Therefore, you need to send the right signals, and quickly convey a fundamental aspect of your business, and how you may be able to help a prospective customer.

The best logos certainly look compelling, they’re aesthetically pleasing, and they’re memorable. They shouldn’t be overly complex and should be simple to decipher visually. But more than all of this, the best logos speak to the brand itself. This is the support that a branding consultant can provide.

Embrace Who You Are by Defining Your Brand Persona

Brand building exercise requires understanding how each component goes together, because if one piece is missing, it is glaringly obvious. In today’s digital marketplace, business have less than 10 seconds to make a lasting personal connection with your customer base. Therefore, make a splash by just embracing who you are and expressing this message to your audience in a simple, yet focused way.

Our brand consulting services team starts with defining your business first. They define it by creating a checklist of its core strengths and weaknesses. We put together following to collect the best ideas that influence your branding measures:

  • Core values of your company
  • Understanding the qualities of your services
  • Mission of your company
  • Specialization your company deals in
  • Target market and audience

Before embarking on your branding initiatives, our brand consultants differentiate your brand from your nearest competitors. For doing this, our brand management services team creates a unique value proposition in the mind of your consumers that goes beyond branding using colors, logos or other important identity elements. Our brand positioning strategies push your business in a manner that will help consumers see and appreciate the real value of your service. In order to develop a high degree of awareness about business, our brand management services leverage a number of positioning strategies.

  • Quality Positioning
  • Value or Price Positioning
  • Benefit Positioning
  • Competitor-Based Positioning

This is a better known step in establishing your corporate identity. It illustrates the way in which creative brand consultants position products and services to be represented to outer world. Once we get the clear picture about the brand’s identity, our Digital Brand Management Services team develops a solid promotional strategy that involves both digital marketing and traditional advertising approaches.

Brand personalization deals with giving consumers an opportunity to connect and participate with your product/service directly. A brand personalization campaign is said to be successful if it allows consumers to see and experience your brand in its entirety. Our brand management services team encourage consumer-brand interaction by putting their core focus on personalizing products. When branding goes personalized, consumers find a reason to participate and engage with that particular brand.

A company goes through transition in its lifetime. There are several events, changes, and circumstances that may develop challenges and opportunities that it faces. Our brand monitoring team keenly watch on these challenges to improve the viability of your branding initiatives. Our brand management services team continuously review the brand success using metrics like the levels of engagement and brand awareness.

Brand Logos we've created recently

Trademarking and Copyrighting

We can assist you with trademarking your logo with the United States Patent and Trademark Office (USPTO).  Only do this if you don’t plan to update your brand logo or vision in the next 5 years.  In our experience a small business owner tends to redo or update their logo in the first 3 years of business because the business vision or mission changes.  The investment and time to process a trademark is worth the money and can protect your intellectual property.  When you are ready, request a consulting appointment and we’ll walk you through the process. Protection Status