Boost Your Local SEO

A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it’s extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.

For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.

Why do you need accurate listings?

Consumers depend on accurate listings when  searching for local businesses online. Incorrect business listings lead to lost sales opportunities, frustrated consumers, and lower search rankings. 

73% of consumers lose trust in a brand when an online listing shows incorrect information.
Therefore, accurate listings are considered to be an essential component of your marketing efforts.

4/5 consumers use search engines to find local information
like business address, hours, directions and more.

Solving the puzzle of local SEO is a challenge for many business owners. Fortunately, tools and techniques exist to make the process easier.

For example:

  • Google Business Profile. GBP is often the first place customers look for information about your company, giving an immediate first impression of your business. It’s also crucial for improving your local SEO ranking. The Listing Bundle Tool helps you create a complete profile and easily edit it.
  • Listing Management. For a business to get found online, having updated information in online directories is more important than ever. On the other hand, it can be time-consuming to add and update this information, especially if your business has more than one location. The Listing Bundle tool makes sure you have consistent information in each business listing.
  • Review Management: Reviews and ratings have a direct influence on local ranking. However, many business owners struggle with monitoring and managing their customer reviews. The Review Management feature makes it easy to respond to them via your Google Business Profile and Facebook directly.

 

Local SEO insights: Optimizing for local SEO takes effort; verifying those results can be even more time-consuming. The Local Heatmap simplifies the process by tracking up to 5 keywords to assess how your local SEO is performing.